Coalmarch offers free call script resource to PMPs


May 29, 2020



Coalmarch, a leading provider of digital marketing and sales efficiency solutions for the pest and lawn industries, has published a downloadable eBook titled “The PCO’s Guide to Call Scripts.” According to a news release, the book was designed specifically for pest control company owners and sales managers, providing practical, step-by-step advice to help them:

  • Map out call scenarios for current and new customers
  • Develop messaging for cross-sells, complaints and cancellations
  • Develop messaging to improve lead qualification and close rate
  • Use call scripts to train new and seasoned customer service representatives (CSRs)

“Mapping, writing, and implementing call scripts can have a huge impact on your bottom line, but it’s not always easy to know where to begin when you’re building them from the ground up,” Donnie Shelton, Coalmarch CEO and owner of Raleigh, N.C.-based Triangle Pest Control, said in a press release. “We’ve heard from a lot of clients and other business owners who have identified infrastructure that they were missing when COVID-19 came along. We knew it was really important to provide a resource that would be just as valuable to people who are just getting started with call scripts, as well as to businesses looking to refine their existing scripts.”

The intro to the eBook download page intones:

Think of your best CSR. They know how to keep the momentum of the conversation up. They get the right info from the customer and know your service options inside and out. They know what to say to smooth things over with an unhappy customer. Now imagine if everyone on your team could be that good…

Download the eBook for free at

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About the Author

Heather Gooch

Heather Gooch is the editor-in-chief for PMP magazine. She can be reached at or 330-321-9754.

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