Lobster Marketing has published a study that looks at pest control search and buyer behavior during the COVID-19 pandemic. It also highlights four company’s website traffic metrics. The free, nine-page report can be downloaded as a PDF here.
Lobster Marketing evaluated the nationwide Google Trends for total “pest control” searches during the height of the pandemic in 2020, and compared them to the same time period in 2019. The Ellsworth, Maine-based internet marketing service provider, which specializes in the professional pest management industry, also took a look at its customers’ website traffic and buyer behavior. Report findings include:
- Pest control search volume was down in 2020 compared to 2019 due to COVID-19, but has come back strong and higher than ever.
- Lobster Marketing customers increased their website traffic despite COVID-19.
- Lobster Marketing customers experienced at least a 60 percent or more increase in online buying from pre-COVID-19 to post-COVID-19; the company expects this trend will continue to going forward.
“These results point to the impact SEO has on pest control businesses, and PMPs have a great opportunity to take advantage of the consumer shift to buying pest control online,” Kristi Harrington, director of marketing for Lobster Marketing’s partner company, PestRoutes, tells Pest Management Professional (PMP) magazine. “They need to improve their digital presence and enable consumers to buy their services online.”
Lobster Marketing has been blogging throughout the pandemic, offering tips for PMPs to keep business leads coming in and maintain current customers. Its May 27 post, for example, is titled “3 Ways to Attract More Customers,” and focuses on SEO, paid searches, and reviews and referrals.