Slingshot, the Lehi, Utah-based customer engagement and sales service platform for home services providers, and pest management provider Anticimex achieved a return on investment (ROI) of between five- and 10-fold in the past year on their continued partnership, a news release reports. Anticimex’s brands, which include American Pest Management, JP McHale, Killingsworth Environmental, Modern Pest Services, Turner Pest Control, Viking Pest Control and Waynes Pest Control, have grown as online search for outdoor, home services have increased by more than 200 percent.
“Besides COVID, this year brought a lot of changes for our brands and what to account for with our summer ramp and seasonality,” Brian Alexson, VP at Anticimex, said in the news release. “Critical to our performance was expanding Slingshot with our sales calls. They got behind us with a full-dedicated team within days.”
Slingshot provides home services operators, such as pest control and lawn care companies, with a turnkey, 24/7, omni-channel call-center solution designed to engage leads, increase close rates, and improve the overall customer experience.
“Changing consumer behaviors and the on-demand economy has drastically changed” how pest management firms operate, Slingshot CEO Taylor Olson said in the news release. “It’s crucial that response is immediate and hold times are short. Anticimex has committed to that, and the result has been phenomenal, with over 30,000 customer interactions this year.”
While it’s been three years since Anticimex began using Slingshot, utilization has doubled over the last 12 months and revenue through Slingshot has tripled, increasing ROI to over 500 percent — and almost 10X in some locations, according to the news release.
About the Author
Heather Gooch is the editor-in-chief for PMP magazine. She can be reached at hgooch@northcoastmedia.net or 330-321-9754.
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