With more than 50 locations nationwide, North Attleborough, Mass.-based Mosquito Shield Franchise Corp. is expanding into the Badger State with the launch of Mosquito Shield of North Central Wisconsin.
Founded in 2001, Mosquito Shield introduced its franchise model for local entrepreneurs in 2013.
“The lakes region of North Central Wisconsin is an obvious area to focus on, given the desire of Northwoods residents to get outdoors in the warm months in spite of very high mosquito and tick populations,” CEO David Briggs noted in a news release.
Based in Land O’ Lakes, Wis., the new location is owned by husband-and-wife team Brian and Jennifer Achuff. Its territory spans from the border of Michigan’s Upper Peninsula down to Wausau, Wis.
“We love living in the Wisconsin Northwoods, and spending time with friends and family on the lake,” Brian Achuff said in the news release. “The county we live in has over 1,300 lakes, and is surrounded by a variety of national and state forests — making the area a perfect place to enjoy an outdoors lifestyle, but also one that is often disrupted by mosquitoes and ticks.”
The couple explained that they made the decision to purchase a Mosquito Shield franchise after Jennifer Achuff grew tired of living with large welts from mosquito bites all summer.
“We have spent too much time over the years hiding indoors to avoid mosquitoes instead of being outside enjoying summer,” she said in the news release. “Our quality of life greatly improved since getting mosquito control on our own property, and we want to bring this service to others in our area.”