Arrow Exterminators promotes 7 to VP spots


August 13, 2020

Atlanta, Ga.-based Arrow Exterminators has promoted seven employees to positions at the vice president level.

“Our vision is to provide an awesome experience in every interaction while maintaining our incredibly unique family culture,” said Arrow CEO Emily Thomas Kendrick. “The value of promoting leaders from within the organization who understand our business and unique family culture at all levels cannot be overstated.”

The promotions are part of Arrow’s goal to continue building a strong leadership team. Earlier this year, industry veteran Tim Pollard was promoted to president, in addition to his current duties as chief operating officer. In June, Arrow promoted three team members to the company’s executive committee including Mickey Thomas, Frank Roy and Brannon Gillis.

“At Arrow, we are passionate for beneficial growth and that includes the internal growth of our team members,” said Pollard. “We couldn’t be prouder of these folks and their accomplishments. Providing opportunities for growth and collaboration will continue to make us stronger and healthier, and poised for $300 million, $400 million, $500 million and beyond.”


From top left, Cathy Houde, Alyson Gilleland and Hali Smith. From bottom left, Mark Moskwiak, Don Miller, Jason Pelham and Ben Holloway. PHOTOS: ARROW EXTERMINATORS

Learn more about the seven promoted team members:

Mark Moskwiak, former senior service center manager in Maryville, Tenn., was promoted to regional VP of Mississippi. In the new role, he will oversee operations in Gulfport, Jackson, Meridian and Picayune, Miss. Moskwiak has been in the pest control industry for nearly 10 years. Prior to joining the Arrow team, he spent 25 years in the turf and ornamental industry, including serving as managing partner of Simply Green Lawn Care in Atlanta.

Don Miller, former director of commercial sales, was promoted to VP of commercial. In the new role, he will oversee operations in the Georgia, Tennessee, Alabama and Texas markets. Miller has been in the pest control industry for eight years and with Arrow Exterminators since 2014, where he started as a commercial evaluator.

Jason Pelham, former director of digital marketing and brand management, was promoted to VP of marketing. Pelham started with Arrow in December 2013 as director of digital marketing, and in 2017 joined the Corporate Support Leaders (CSL) team. Implementing a new after-hours program and a complete website redesign of all four brands of Arrow are two of the many marketing initiatives Pelham has led to strengthen the foundation of Arrow’s digital platform and brand.

Ben Holloway, CPA, former director of finance, was promoted to VP of finance. Holloway began his career with Arrow in October 2013 as a staff accountant. During his time with Arrow, Holloway has been a major player in upgrading Arrow’s accounting software, as well as the check-cutting process.

Cathy Houde, former director of mergers and acquisition integration, was promoted to VP of business information and mergers and acquisitions. Houde has been with the Arrow family since 1999, where she began as a termite secretary in the Tampa, Fla., service center. She has received numerous awards including Manager of the Year, the Joe Thomas Pioneer award, the Imogene Thomas award, and alongside her team, the Impact Player of the Year award.

Alyson Gilleland, former director of Arrow University, was promoted to VP of Arrow University.  Gilleland is a member of the Georgia Pest Control Association (GPCA), where she has served on the education committee for four years. She has led many educational initiatives alongside her team at Arrow University, including the SPTA and CCD Academies, the e-Learning Center, and quarterly training for team members of the company.

Hali Smith, former director of benefits, was promoted to VP of benefits. Smith started with Arrow in January 2014. She has more than 34 years of experience in the healthcare and benefits industry. During her time with Arrow, she has implemented the Disease Management Program through Gilsbar, the STEPS to Wellness Program and Wellness Committee, Breast Cancer Awareness events, and the Annual Exam Program with PTO Benefits.


About the Author

Photo courtesy of Danielle Pesta

Danielle Pesta is the senior digital media manager at North Coast Media, the parent company of PMP magazine. She can be reached at

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