Of the many options pest control companies have to improve their business performance, adopting a digital payment solution ranks among the top in value for both them and their customers. From automating invoicing and payment collections to managing risk and providing a safe, secure customer experience, digital payment solutions add value, in the current COVID environment and beyond.
One of the key benefits of digital payments is that they allow pest control technicians to focus on providing service, not conducting financial transactions. Providing customers with an online payment link, preferably when the service is scheduled, eliminates the need for the technician to collect a check or swipe a credit card. The customer can be assured of contactless service and a secure, encrypted payment transaction. They can have the flexibility of using the payment method they choose with a card on file, credit card or ACH payment. As safety remains a concern amidst the current pandemic, minimizing personal contact with an online or contactless payment mitigates safety concerns for both customers and technicians. It also maximizes the technician’s time enabling them to get to their next appointment.
Streamlining invoicing and billing and adopting an omni-channel payments management solution can accelerate customer payments which enables better cashflow management and reduces collection risk. Payment tracking associated with invoices and received payments provides an accurate view of cashflow, and exactly how many customers have paid, and which customers have an outstanding balance. Particularly for pest control businesses that provide services at monthly, quarterly or other intervals, the ability to set up recurring billing is another benefit.
Some businesses use different payment systems to collect various payment methods and will often have multiple bank accounts correlating to each system. This complexity is reduced by implementing a payment collection system that handles all payment types through one solution and one merchant account. It also enables cashflow records to be streamlined into one system and will likely save costs.
Digital payment solutions also provide a range of features for automating customer communications functions and can enhance the overall customer experience. They offer company-branded capabilities for scheduled appointment and reminder emails, invoices and additional service options to create a seamless, professional image for the business. By enhancing the business’s processes, attention can be focused on core services, customer service and overall company objectives, instead of company finances.
A customer portal is another essential feature of a digital payment solution that creates greater efficiencies for the business and higher satisfaction for customers. With consumers’ expectations for 24/7/365 online access to information, they can review their payment history and self-service their accounts with updated payment information, contact information and service requests or upgrades, reducing the time employees need to spend on customer communication.
Prior to the pandemic, traditional methods of manual invoicing and collecting checks may have sufficed. However, customers increasingly have expectations of what they want their experience to be. Digital payment solutions are scalable so the tools and capabilities can be customized regardless of the size of the business and can grow with the business’s needs. As all types of businesses have transitioned to digital payments since the COVID crisis, it has served to underscore the operational benefits as well as the personal safety issues these solutions present.
Nadine Pyter is VP of Marketing at PaySimple, the payments management solution for service-based businesses, powering the cashflow of over 17,000 companies in the United States. PaySimple partners with businesses to drive growth with flexible payment and billing solutions and personalized customer service to suit their unique and varied needs.