PestRoutes and Lobster Marketing expand as FieldRoutes


September 29, 2021


PestRoutes and Lobster Marketing, providers of pest control software-as-a-service (SaaS), have rebranded as FieldRoutes to deliver modern technology to field service companies looking to grow.

This will enable expansion into new verticals and also development of new solutions for pest control and lawn care service providers.

“As two brands and sister companies, PestRoutes and Lobster Marketing shared like-minded values,” William Chaney, chief executive officer of FieldRoutes, said. “Together, under one united brand, our mission and values remain, and we are committed to fueling our customers’ growth.” Chaney continued, “Over the years, we’ve seen an increasing trend with the pest control customers we serve adding residential lawn care as part of their service offerings. Aligning PestRoutes and Lobster Marketing under one brand allows us to expand, and as such, it was a natural progression for us to expand our capabilities and officially enter the lawn care market.”

Over the years, the company has served customers that are in lawn care, either because they are also in pest control and are loyal PestRoutes customers or because they actively sought out PestRoutes to solve their software needs after dissatisfaction with other lawn care solutions.

Lawn care customers using FieldRoutes’ operations suite, on average, report growing their customer base by up to 44 percent within the first year using the software. Lawn care customers using FieldRoutes’ sales and marketing suite have seen year-over-year returns on their marketing investment, ranging from two-and-a-half to 11 times.

FieldRoutes Chief Product Officer Piyum Samaraweera added, “We learned that to truly serve the lawn care market, we needed to add additional capabilities, which we’ve completed. We expect continued high growth for both existing and new customers thanks to the newly launched functionality built to suit the lawn care market.”

The product line-up now includes FieldRoutes’ operations suite (formerly PestRoutes), FieldRoutes’ sales and marketing suite (formerly Lobster Marketing) and FieldRoutes Payments, the integrated payment solution that delivers enhanced payment functionality, such as the account updater which automatically updates lost, stolen, expired, or closed customer payment card information.

The software now includes service plan functionality, which allows clients to bundle multiple services into discount packages, and the ability to charge customers by measurement. It also now includes property estimations and updated routing functionality to take technician skills and certifications into consideration when scheduling service.

Another enhancement is the ability to route by chemical capacity, which allows clients to optimize routes by the amount of chemicals that can be carried by each vehicle. Rounding out enhancements is the addition of pre-payment discounts, as well as consolidated invoicing, which allows clients to create a single master invoice for individual services completed during a specific period. This new invoice type allows clients to process payments for these services together as their workflows may require.

“PestRoutes and Lobster Marketing have a long history of helping clients grow quickly and scale their operations. We’re excited to bring that same energy to the lawn care industry and field services as a whole,” continued Chaney. “These exciting new features are just the tip of the iceberg as our team continues to craft innovative solutions to meet the needs of field service organizations looking to grow their business and do it more efficiently.”


About the Author

Ellen Wagner is a former digital editor for PMP magazine.

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