The Professional Pest Management Alliance (PPMA) is encouraging the industry to help spread consumer awareness of the dangers of ticks during its second annual Tick Awareness Week, taking place May 8-14.
This week-long initiative, which is recognized by Chase’s Calendar of Events, was created to address confusion about vector pests and educate consumers on danger all things tick-related to keep the public safe.
“While tick populations can be found in just about every region of the country, public knowledge and awareness of the threats they pose to human health are unfortunately not as familiar,” said Cindy Mannes, executive director of the PPMA. “It’s our role as pest control professionals to educate the public about the dangers associated with tickborne disease. As tick season rolls in, we’re amplifying the engaging and educational information and visuals from our TickTalk microsite, including everything from videos on how to identify and properly remove a tick, to information on how to protect your yourself, your family, pets and property from this dangerous pest.”
During the second week of May, the PPMA will launch strategic social media efforts and social media initiatives across Facebook, Pinterest, Twitter, TikTok and YouTube with content including tick facts, prevention tips and information about tickborne illnesses.
Mainframe subscribers will also have access to an exclusive toolkit full of marketing materials that can be used as a resource in their publicity efforts. The toolkit is available for download on the PPMA Mainframe page and contains materials such as a customizable press release, suggested social media content, “Tick Talk” logos to be used as website badges, high-resolution photography and video content, and more to help companies in their own promotional efforts with customers.