Liphatech, a manufacturer of rodenticides and rodent bait stations, promoted key sales leader Matt Titshaw, ACE, to business manager of the company’s structural pest control division.
He will be the strategic lead for all pest management industry sales of Liphatech product lines in the United States and Canada.
Before joining Liphatech in 2016, the Associate Certified Entomologist (ACE) Titshaw previously served as national sales manager and Southeast district sales manager. In his new role as business manager, Titshaw will be responsible for planning, organizing and directing implementation of Liphatech’s long- and short-term sales strategies and objectives related to its structural pest control product lines. Additionally, he will continue to provide support to distributor partners and national accounts will remain an integral part of his new role.
“With Matt’s in-depth understanding of the marketplace and the rodent control challenges businesses are facing, our customers will truly benefit from the expertise he offers,” said Manny Martinez, CEO at Liphatech. “When we talk to our customers, they are continuously impressed with the expertise our team members, including Matt, bring to their businesses.”
With U.S. headquarters based in Milwaukee, Wis., Liphatech is a worldwide manufacturer of pest control products. It is considered to be the developer of three of the industry’s active ingredients: chlorophacinone, bromadiolone and difethialone. The company was founded in France in 1946 io develop anticoagulants for the treatment of heart patients. It developed chlorophacinone in the 1960s and branded it as Rozol, a family of products that includes grain and pelleted products for field and structural use, and a tracking powder for use in and around structures. In the 1970s, Liphatech developed bromadiolone, its original second-generation rodenticide active ingredient.
The innovations continued with the opening of its U.S. facility in 1987. Research there and in Europe resulted in the discovery of difethialone during the late 1980s, with U.S. Environmental Protection Agency registration as an active ingredient in 1995. Its most recent innovation is the development of soft bait rodenticides.