For the first time since 2019, Rodeo de Santa Fe returned to its traditional late-June slot on the calendar after being canceled due to COVID in 2020 and moved to September in 2021.
Truly Nolen of America, which has been a longtime partner of New Mexico’s most famous rodeo, was happy to have team members from its Albuquerque, Rio Rancho and Santa Fe, N.M., service offices assisting on-site during the June 22-25 event. In addition, our company had several banners throughout the stadium and sponsored the bull fighters who assisted with keeping the bull riders safe.
Despite rain, which did make for some interesting conditions on June 22 and 25, the weather did not damper the packed houses that attended in person. In addition, on the afternoon of June 25, Rodeo de Santa Fe once again hosted its annual Exceptional Kids’ Rodeo, which gives children with special needs the chance to participate in a kid-sized rodeo.
Between multiple leads received at the booths, in-person branding impressions made and social media impressions received, it was great for our company to be a prominent part of Rodeo de Santa Fe once again.