Truly Nolen team got back in the rodeo saddle


August 10, 2022


Truly Nolen is a proud partner of Rodeo de Santa Fe. PHOTO: TRULY NOLEN

For the first time since 2019, Rodeo de Santa Fe returned to its traditional late-June slot on the calendar after being canceled due to COVID in 2020 and moved to September in 2021.

Truly Nolen of America, which has been a longtime partner of New Mexico’s most famous rodeo, was happy to have team members from its Albuquerque, Rio Rancho and Santa Fe, N.M., service offices assisting on-site during the June 22-25 event. In addition, our company had several banners throughout the stadium and sponsored the bull fighters who assisted with keeping the bull riders safe.

Despite rain, which did make for some interesting conditions on June 22 and 25, the weather did not damper the packed houses that attended in person. In addition, on the afternoon of June 25, Rodeo de Santa Fe once again hosted its annual Exceptional Kids’ Rodeo, which gives children with special needs the chance to participate in a kid-sized rodeo.

Between multiple leads received at the booths, in-person branding impressions made and social media impressions received, it was great for our company to be a prominent part of Rodeo de Santa Fe once again.


Truly Nolen employees at the Rodeo de Santa Fe (from left to right): Brandon Bertram, Albuquerque manager; Toby Srebnik, PR/communications manager; Guy Halverson, Santa Fe manager; and Emily Cruz, West Texas and New Mexico area manager. PHOTO: TRULY NOLEN



Sometimes the best photos do not need a description (although we love the banner placement!) PHOTO: TRULY NOLEN



Truly Nolen takes pride in participating in the Exceptional Kids’ Rodeo each year and helping the children who attend enjoy what may be their first-ever rodeo experience. PHOTO: TRULY NOLEN



Due to weather conditions, our team was only able to drive the bullfighters into the stadium during the Friday, June 24, rodeo event. It is one of our favorite things to do each year. PHOTO: TRULY NOLEN



Our Truly Nolen team was busy all four days and nights with the Rodeo de Santa Fe crowd! PHOTO: TRULY NOLEN


About the Author

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Srebnik is manager of public relations and communications for Truly Nolen Pest Control. He can be reached at 954.247.3212 or

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