In this era of social media and other electronic technologies, you may wonder whether business cards are even worth the investment anymore. We found four pest management professionals (PMPs) who say it can be — although it might mean taking your creativity to the next level. Are you using business cards to your advantage? Tell us how at firstname.lastname@example.org.
Brett Lieberman, owner and CEO of Fairfax, Va.-based My Pest Pros and Eric Scherzinger, VP of procurement and marketing for Cincinnati, Ohio-based Scherzinger Pest Control, both use two-sided recruitment business cards when they experience excellent service at a store, restaurant, etc. Scherzinger and Lieberman maintain that while the technical side of pest management can be taught, the friendly, problem-solving personality that makes good technicians great isn’t always easy to find. The cards can spark dialogue either on the spot, or even weeks or months later as recipients find themselves in the market for a new career.
Doug Foster, a Pest Management Professional editorial advisory board member and owner of Burt’s Pest Control in Columbus, Ind., partnered with the Indiana State Department of Health to distribute information on two-sided business cards to help identify the types of ticks in the area and illustrate how to properly remove an attached tick. The cards also list a website with other tick resources. “It is a great leave-behind that also establishes instant credibility,” he says.
Frank Honess, who founded Ladybug Pest Management, Delmar, Del., with his late wife, Sandy “Ladybug” Honess, regularly distributes information cards to customers and potential customers about “what travelers need to know about bed bugs.” When folded, each card is the size of a typical business card and is branded with Ladybug’s logo and website.