Primera adds Charles Walters Equipment to preferred suppliers


January 11, 2024

Charles Walters EquipmentPrimera added Charles Walters Equipment to its family of preferred suppliers.

This strategic partnership marks a milestone in Primera’s commitment to delivering quality and service to its member-owners, the company said.

Charles Walters Equipment, a family-owned business, has more than 15 years of experience in spreader manufacturing and sales within the United Kingdom through its parent company. Charles Walters Equipment is said to be recognized for embodying superior quality, elegance and refined engineering.

Primera is onboarding Charles Walters Equipment as a key supplier in the equipment category, placing an emphasis on delivering high-quality products with exceptional value. More than just a business collaboration, this partnership underscores Charles Walters Equipment’s steadfast commitment to Primera as the preferred channel partner, ensuring member-owners experience an unparalleled level of service within the industry.

This collaboration signifies a mutually beneficial relationship, enhancing Primera’s offerings and reinforcing Charles Walters Equipment’s position as an industry leader. As Primera continues to evolve and expand, this partnership with Charles Walters Equipment stands as a testament to the cooperative’s dedication to excellence.

“We are thrilled to welcome Charles Walters Equipment to the Primera family,” John Smith, VP of Supplier Relations at Primera, said in the news release. “Their rich history, commitment to quality, and focus on service align perfectly with our mission to provide our Member-Owners with the best in the industry.”

About Primera

According to Primera’s website, “Primera is a member-owned cooperative committed to growth-oriented distributors and best-in-class supplier partners collaborating to exceed the market and stay ahead of the competition. Over the past 21 years, our unwavering commitment to excellence has helped Primera become the industry leader in sales, with over 600 branch locations from over 50 member-owner companies set to serve the end-user’s needs.  Primera is the largest cooperative for professional turf, ornamental, pest, aquatic, and industrial vegetation management products in North America. Our history, values, and track record shows our steadfast support and commitment to creating exceptional returns and competitive advantages, ensuring our membership grows and prospers.”


About the Author

Ellen Wagner is a former digital editor for PMP magazine.

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