Scorpion, ServiceTitan announce partnership

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January 18, 2024

Scorpion and ServiceTitanScorpion, a provider of digital marketing solutions for local businesses, and ServiceTitan, a software platform built to power the trades, announced a strategic partnership designed to improve and transform the world of marketing for the trades.

Scorpion will deeply integrate with ServiceTitan’s cloud-based software platform, allowing businesses to optimize marketing strategies and campaigns for more efficient and effective growth.

This collaboration will position Scorpion as the sole preferred digital marketing partner for ServiceTitan, and ServiceTitan as Scorpion’s sole preferred software partner for home services. Scorpion and ServiceTitan will work together to develop new product offerings to help businesses attract more leads, acquire more customers, and generate repeat business. Leveraging the power of ServiceTitan’s Marketing Pro platform and Scorpion’s marketing strategies and services, contractors will gain access to the most powerful software and marketing solutions available to the trades.

This partnership with Scorpion and ServiceTitan, which includes the Aspire and FieldRoutes platforms, is designed to give home services businesses:

  • Greater lead conversions through modern and engaging websites, with powerful tools like online scheduling, AI Chat and more.
  • Better returns on digital advertising spend.
  • Improved transparency in marketing investments, attribution and performance.
  • End-to-end lead management that keeps customers in the ServiceTitan, FieldRoutes and Aspire platforms.
  • Expert services to support customer retention and acquisition marketing.

Scorpion has more than 20 years of home services industry expertise; its proven digital marketing solutions are designed to help companies further achieve their business goals. Through its capabilities, such as website development, AI-powered search engine optimization (SEO), and return-on-investment (ROI)-driven advertising solutions, Scorpion is a trusted marketing provider to thousands of contractors across the trades.

ServiceTitan’s integrated software as a service (SaaS) platform empowers residential and commercial home services companies by providing them access to a robust operational suite needed to run and grow their businesses.

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About the Author

Ellen Wagner

Ellen Wagner is the digital editor for PMP magazine. She can be reached at ewagner@northcoastmedia.net.

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