Truly Nolen partners with Orlando soccer teams, INTER&Co Stadium

PHOTO: TRULY NOLEN

Truly Nolen Pest Control recently added Major League Soccer’s Orlando City SC and National Women’s Soccer League Orlando Pride to customer portfolio by signing a three-year contract to be a marketing partner of the Clubs and provide commercial pest control service for INTER&Co Stadium in Orlando, Fla.

Similar to its partnerships with the Suns and Padres, which are handled by its commercial operations teams in Phoenix, Ariz., and San Diego, Calif., respectively, the company’s Orlando Commercial Service Division is handling the stadium service.

“We are so excited to partner with three of the City Beautiful’s crown jewels,” Truly Nolen President Scarlett Nolen, who is based in Orlando, said in the news release. “We enjoyed sponsoring Team Yellow for over a decade with the Mascot Games locally through 2019, and this partnership allows us the chance to connect with families and soccer fans throughout Orlando and the surrounding communities.”

In terms of marketing, Truly Nolen permanent and LED signage will debut this season in-stadium, and plans call for partnered social media content later in the year.

“We have grown our sports marketing presence over the past decade because we enjoy connecting with our local communities while servicing a majority of our partner’s facilities,” Greg Bohne, vice president of sales and marketing for Truly Nolen, said in the news release. “Being able to build true partnerships with sports organizations rather than transactional ones have helped us gain visibility, as well as recognition as a fun brand with which to be associated.”

The home opener kicked off Feb. 24, with Orlando tied with Montreal.