Getem Services’ employs effective service, mosquito control strategies


April 9, 2024

In the pest management industry, one of the paramount challenges is devising innovative strategies to enhance the efficiency of technician routing. At Getem Services, we refer to this as a “Service Zone.” The adage time is money holds particularly true in this context, underscoring the critical nature of route optimization. Below are reasons delineating the significance of optimizing routes:

  • Increased Efficiency: When technicians operate within specific zones, they spend less time traveling between jobs. This reduction in travel time can lead to more jobs completed per day, increasing the company’s overall efficiency and profitability.
  • Enhanced Customer Service: With technicians dedicated to specific zones, they can build stronger relationships with clients in those areas. Familiarity allows technicians to provide personalized service and better understand the common issues and needs of customers in their zones.
  • Reduced Costs: Assigning technicians to designated zones helps minimize fuel and maintenance costs associated with vehicle use. By decreasing the distance traveled daily, businesses can see significant savings in operational expenses.
  • Improved Response Times: In emergency situations or when quick service is needed, having technicians stationed in specific zones ensures faster response times. This can enhance customer satisfaction and give a company a competitive edge in providing prompt service.
  • Better Work-Life Balance for Technicians: Working in a designated zone can reduce the stress and fatigue associated with long commutes, leading to a better work-life balance for technicians. This can result in higher job satisfaction, lower turnover rates, and improved employee morale.
  • Local Expertise: Technicians become more familiar with the unique challenges and requirements of their designated zones, including local regulations, common architectural styles, and typical problems faced by homes or businesses in the area. This expertise allows for more accurate diagnoses and tailored solutions.
  • Simplified Scheduling: For the operations team, managing schedules becomes easier when technicians are assigned to specific zones. This can lead to better planning, fewer scheduling conflicts, and the ability to accommodate more same-day or emergency requests.
  • Environmental Benefits: Reducing travel distances not only saves on operational costs, but also contributes to lower carbon emissions. This supports environmental sustainability and can be a positive point for marketing to environmentally conscious consumers.

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    Getem Services has been offering pest control services since 1922. While its vehicles and products may have changed, its dedication to customer service has not. (PHOTO: GETEM SERVICES)

History of excellence

Throughout its century-long history, Getem Services has employed a variety of strategies to secure the highest levels of customer retention. This long-standing commitment to excellence and client satisfaction underscores the company’s dedication to evolving and implementing effective retention methodologies. By continuously adapting and refining our approaches, Getem Services not only honors its rich heritage, but also ensures its ongoing relevance and leadership in the industry.

This strategy encompasses a broad spectrum of initiatives aimed at enhancing customer engagement, ensuring service quality, and fostering strong relationships, thereby ensuring that Getem Services remains at the forefront of customer retention excellence. Customers rely on the company’s effective mosquito management services. The following six steps are key to mosquito control success:

1. Start with your current customer base. Your existing customers trust you for other services, making them a natural audience for your mosquito control services. Look for signs of potential customers such as outdoor living spaces or yards with extensive landscaping which might need mosquito control. Technicians can provide a free assessment for mosquito control needs during their visits.

2. Partner with related businesses. Form partnerships with landscapers, pool installers, reception halls, and other businesses that have customers likely interested in mosquito control services. Offering a free consultation for mosquito control at the completion of their projects can provide an entry point to new customers.

3. Develop marketing strategies. Utilize various marketing channels like door hangers in neighborhoods where you already provide services. Utilize down time in the slower months with technicians who have lighter schedules to deploy door hangers in a neighborhood where you already perform general pest control.  Email newsletters highlighting your mosquito control services, and use social media to educate and engage potential customers. Offering a customer referral program also can be a powerful tool.

4. Ensure efficient business operations. Focus on great estimating to ensure profitable job pricing and understand your costs thoroughly to prevent losses. Managing employee and subcontractor time effectively and understanding market trends also can help you maintain high profit margins.

5. Maintain a positive marketing message. Avoid using scare tactics regarding mosquito-borne diseases. Instead, promote the comfort and enjoyment of mosquito-free outdoor living spaces. Highlighting the benefits of your service in a positive light can be more effective in attracting customers.

6. Review and analyze your projects. Regularly review your projects for profitability, both in progress and upon completion. Learning from each project can help you improve estimating, job management, and ultimately, your profit margins. Maintaining up-to-date mosquito treatment strategies and product advancements is an extremely important aspect of a successful treatment for your customers.

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Mosquito management services are considered valuable for several reasons, reflecting both public health concerns and personal comfort:

  • Public Health: Mosquitoes are vectors for numerous diseases, such as malaria, dengue fever, Zika virus, West Nile virus, and chikungunya, among others. Offering mosquito management services helps reduce the prevalence of these mosquitoes, thereby contributing to the prevention of these diseases within communities.
  • Enhanced Quality of Life: Mosquitoes can significantly impact the enjoyment of outdoor spaces. By reducing their numbers, mosquito management services enhance the comfort and enjoyment people can have in their gardens, patios, and during outdoor events, improving overall quality of life.
  • Economic Benefits: For businesses that rely on outdoor spaces (like restaurants with patios, parks, and event venues), mosquito management can make these spaces more appealing to customers, leading to increased patronage and revenue.
  • Protection for Pets: Pets also can be affected by diseases transmitted by mosquitoes, such as heartworm in dogs. Mosquito management services help protect the health of pets by reducing their exposure to these disease vectors.
  • Community Welfare: By reducing mosquito populations, communities can lower the use of individual mosquito repellents, some of which may contain chemicals that are harmful to the environment when used excessively.
  • Market Demand: There’s a growing awareness and concern about the diseases spread by mosquitoes, leading to an increased demand for professional mosquito control services. This demand makes it a potentially lucrative service offering for pest control businesses.

Working with customers

Overall, most people have a threshold tolerance to pesky biting insects. Mosquito management services address a critical need by protecting public health, enhancing comfort and enjoyment of outdoor spaces, safeguarding pets, and meeting market demand. These factors combined make mosquito management a worthwhile service to offer, both from a societal benefit perspective and as a viable business opportunity.

Since mosquitoes are flying insects, you can’t guarantee complete control of mosquitoes on someone’s property. The bigger question is, “How can the customer help with the service?” This can usually be a challenging subject to talk about with some customers. Walk around the property with your customer and show them what areas need addressed: standing water, piles of leaves, clogged gutters, poorly run down spouts, full bird baths, and water filled tires, for instance. Educating the customer on the life cycle of insects and their breeding habits will contribute to a successful business partnership with your customer.


About the Author

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Jeffrey Zeiber, ACE, is pest control manager at Getem Services in Norfolk, Va. He can be reached at

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