Tag: SEO

In pest control, not all leads are created equal

March 6, 2019 By
Everyone in the pest control industry needs leads. They are the life blood of any business and pest control is no different. If the phone is ringing, then the business is great right? What a lot of business owners get... Read more»
This article is tagged with , , , , and posted in Pest Talk
PHOTO: ISTOCK.COM/SKROW

Local area codes send positive signal to customers

November 19, 2018 By
How much thought went into the selection of the phone number you use for your pest control business? You may have simply taken any available number out of convenience. Or perhaps you may have given it a bit more thought... Read more»
This article is tagged with , , , , , , , and posted in Business, featured
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The benefits of SEO and paid search synergy

January 3, 2018 By
It seems when discussing marketing, we either speak of paid marketing — such as Google AdWords — or organic marketing tactics involving search engine optimization (SEO). Read more»
This article is tagged with , , and posted in Business, featured

Should you advertise in phone directories?

November 1, 2017 By
Quick, run and hide! The phone directory guy is here! Read more»
This article is tagged with , , and posted in Business, featured

Marketing For The Future: NPMA Member

July 12, 2017 By
Marketing For The Future LLC has become a member of the National Pest Management Association (NPMA). The Tucson, Ariz.-based firm has worked with more than 50 pest management companies throughout the U.S., and is owned by Caleb Tennebaum, who grew... Read more»
This article is tagged with , , , , , , , and posted in Product of the Day
Google tablet photo from iStock.com/Anatoliy Babiy

How to up your website’s Google game

April 27, 2017 By
Have you searched your business name online lately? Is your website the first result, or are you even on the first page of results? Consider: 46 percent of all Google searches are local. 50 percent of smartphone users are looking... Read more»
This article is tagged with , , , and posted in Business, featured
From points A to B. Illustration: ©istock.com/milo827

15 reasons why your business isn’t growing

October 11, 2016 By
PMP’s “Marketing Matters” columnist offers reasons for, and solutions to, this common industry problem. Many years ago, when I first began writing for this magazine, one of my first columns was titled, “Fail to Plan, Plan to Fail.” These days,... Read more»
This article is tagged with , , , and posted in Business, featured
Magnifying glass enlarging SEO photo illustration from iStock.com/triloks

Q&A: SEO, new services and advertising ROI

July 21, 2016 By
Q: I have been dissatisfied with the results of my search engine optimization (SEO) company. What types of questions should I ask before hiring a new company? You should ask several questions, including the following: What type of volume increase... Read more»
This article is tagged with , , , and posted in Business, featured, marketing
Web gears. Photo: ©iStock.com/kaan tanman

Q&A: Pest control website design, updates and SEO

April 5, 2016 By
Q: How important is design to my website? Consider this: The purpose of a magazine’s cover is to get the magazine opened. If your design doesn’t compel people to engage, what’s the point? Invest in design with a professional. Don’t... Read more»
This article is tagged with , and posted in Business, featured
blog image PHOTO: ISTOCK.COM/FAZON1

Marketing Matters: SEO, Blogs and Selling Services

September 2, 2015 By
Q. Does blogging have a direct impact on my website’s activity? A. According to a recent HubSpot.com study, there’s a direct relationship between the number of blog posts a company publishes monthly and the traffic its website receives. Companies with one... Read more»