Local area codes send positive signal to customers
How much thought went into the selection of the phone number you use for your pest control business? You may have simply taken any available number out of convenience. Or perhaps you may have given it a bit more thought... Read more»
The benefits of SEO and paid search synergy
It seems when discussing marketing, we either speak of paid marketing — such as Google AdWords — or organic marketing tactics involving search engine optimization (SEO). Read more»
Should you advertise in phone directories?
Quick, run and hide! The phone directory guy is here! Read more»Marketing For The Future: NPMA Member
Marketing For The Future LLC has become a member of the National Pest Management Association (NPMA). The Tucson, Ariz.-based firm has worked with more than 50 pest management companies throughout the U.S., and is owned by Caleb Tennebaum, who grew... Read more»
How to up your website’s Google game
Have you searched your business name online lately? Is your website the first result, or are you even on the first page of results? Consider: 46 percent of all Google searches are local. 50 percent of smartphone users are looking... Read more»
15 reasons why your business isn’t growing
PMP’s “Marketing Matters” columnist offers reasons for, and solutions to, this common industry problem. Many years ago, when I first began writing for this magazine, one of my first columns was titled, “Fail to Plan, Plan to Fail.” These days,... Read more»
Q&A: SEO, new services and advertising ROI
Q: I have been dissatisfied with the results of my search engine optimization (SEO) company. What types of questions should I ask before hiring a new company? You should ask several questions, including the following: What type of volume increase... Read more»
Q&A: Pest control website design, updates and SEO
Q: How important is design to my website? Consider this: The purpose of a magazine’s cover is to get the magazine opened. If your design doesn’t compel people to engage, what’s the point? Invest in design with a professional. Don’t... Read more»