AMBLER, PA—Allergy Technologies has re-launched www.allergytechnologies.com, offering the pest management community a comprehensive online resource about bed bugs and related businesses.The manufacturer of ActiveGuard Mattress Liners, Allergy Technologies LLC, developed the site to include a wealth of information relating to bed bugs. Highlighted sections include strategies for pest management professionals (PMPs) to increase and retain revenues, bed bug treatment protocols, marketing programs, lab and field testing data, video demonstrations, testimonials, white papers and peer-reviewed research.
The site was developed with the end-user in mind, featuring clean navigation, downloadable files to assist PMPs in reselling the product and a variety of information detailed to the markets they serve, including pest control, hospitality, college, cruise, multi-occupant dwellings, private residential and more.
The new site, launched days before PestWorld 2013, has been an immediate hit with PMPs, distributors and researchers that will use the site as a resource for bed bug information, the company says.
“We’ve really had an immediate return on our investment with our website from the kudos we’ve received – even those just while we were in Phoenix at PestWorld,” says Joseph Latino, COO for Allergy Technologies. “Having major distributors, Top 100 PMPs, as well as those simply interested in bed bugs focus on our site and point it out as a new, unheralded resource that is bolstered by the work of renowned researchers is gratifying. Frankly, it’s an honor to be looked at in such high regard by our colleagues and peers in the industry.”
One exclusive aspect of the site is the online calculator, initially designed for the hospitality customer. Soon to be customized for each major vertical market, these calculators demonstrate how ActiveGuard can save hotels, colleges and other users money by using the liners as part of a comprehensive program by simply inputting as few as four data points.
In addition, www.allergytechnologies.com will house the archive of previous issues of Allergy Technologies’ e-newsletter, ‘The Bed Bug Authority,’ which is distributed to thousands of PMPs, researchers and customers on a monthly basis.Designed by Environmental Marketing Solutions, the new site also serves as home to the site’s many social media platforms and showcases regularly updated blog articles on subjects pertinent to PMPs.