NORCROSS, GA—After 10 years of fund-raising, the Georgia Pest Control Association (GPCA) announced in January that the milestone of $1 million had been raised by its members to help the Leukemia & Lymphoma Society (LLS).
“It has been an amazing 10 years of coordinated and individual efforts to work with the L&L and achieve this level of success,” notes Valera Jessee, GPCA executive director. “Our members are all community-minded companies and have worked to be a partner with charities and fundraising groups throughout Georgia.”
In 2003, GPCA decided to funnel this energy into one primary effort to represent the industry’s commitment to helping others.
Mike Tindol, Allgood Pest Solutions, recommended LLS because “everyone knows someone who has been touched by blood cancer, consequently making the charity a personal opportunity for everyone to help a friend or family member.”
Instead of just thanking GPCA for raising funds, LLS partnered with the association, helping companies learn how they could engage their employees, talk to their customers and get personal satisfaction from the process. LLS has recognized GPCA and participating member companies through articles in a vast array of media outlets, visibility through social media, company logos on marketing materials, recognition on the statewide website, at awards receptions and more.
During the past 10 years, there have been major advancements in LLS Research, including three new drugs — Gleevac, Rituxan and Velcade — that allow patients to live a normal life with minimal side effects.
Another reason GPCA was impressed with LLS was the manner in which they operated. Seventy-eight percent of every dollar raised goes to research. Other charities can not come close to this measure of money going where donors intended their dollars to be used, Jessee points out.