FMC Introduces Totality Wood Treatment


July 17, 2014

TotalityImage300PHILADELPHIA—FMC Corp. presents Totality Wood Treatment, a new insecticide offering enhanced profitability with formulation, application and package efficiencies. Compared to competitive products, the new Totality Wood Treatment employs a formulation that is easy to mix, apply and store, with the termite-fighting power of FMC bifenthrin. It is now available through authorized FMC distributor partners.

A liquid formulation that mixes easily in water in cold and hot temperatures, Totality Wood Treatment  repels and kills termites and other wood-destroying organisms (WDO). It can be lifted and stored easily, and eliminates the need for specialized mixing equipment. Totality cleans out easily, which minimizes wear on expensive equipment. Totality’s label specifies one coat to timber and timber-based products while competitive products require two coats, allowing pest management professionals (PMPs) to save up to 20 minutes per wood treatment service, the company says.

“PMPs asked us for an alternative to existing wood treatment products, with the potential to enhance profitability,” explains Steve Mora, insecticide product manager, FMC. “Totality Wood Treatment offers efficiency in wood treatment applications, allowing for potentially more treatments per day. PMPs asked for it, and FMC delivered.”

Totality Wood Treatment provides wood protection for pre-construction, post-construction, industrial pressure treatment, and existing WDO infestation control services. It is labeled for drywood and subterranean termites (including Formosan termites), carpenter ants, powder-post beetles, deathwatch beetles, old-house borers and others.

Totality is sold in quart bottles for easy handling and storage. It employs a standard dilution rate of 3.2 fl. oz. per 1 gal. of water. Each quart produces 10 finished gallons for wood protection applications.

To see how much faster Totality Wood Treatment can be mixed compared to competitive products, watch a one-minute video on the FMC YouTube channel.

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