PMP editor, Heather Gooch, brought this article from realtybiznews.com to my attention this week. It makes some good points regarding pests and their relationship to property value. Give it a read and while reading it, consider how you could borrow some of these ideas to craft talking points that would be appropriate when marketing your services to people who are considering selling their home or renting property to others. For example, here’s a good point author, Lizzie Weakley, makes about the insurance implications of pest infestations:
Even if a pest problem causes thousands of dollars in damage to your home, insurance companies won’t cover the cost. Pests, whether ants, mice, termites or beetles, are a problem across the United States. They’re as common as dry grass at the height of summer or potholes in the winter and thus do not fall under the “unexpected and sudden” criteria for damages covered by insurance. In fact, a quick glance at a policy will show that pest problems fall within the exclusions. This means if there is a problem, the ensuing expenses are the responsibility of homeowners.
If you have any ideas of your own you’d like to share with our readers regarding marketing to property sellers/renters, share them with us in the comments or email them to me at wnepper@northcoastmedia.net.
… Oh! And have a great weekend.
w
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