The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is celebrating Rodent Awareness Week Nov. 15-21. This weeklong consumer education and media campaign will bring attention to the health and property threats of rodents, and will urge consumers to partner with pest management professionals (PMPs) to handle infestations. It will use the hashtag #RodentAwareness in its social media efforts.
Although in its second year of celebration, 2016 marks the inaugural year for this designation to be recognized by Chase’s Calendar of Events, and coincides with the onset of colder temperatures and the start of winter weather.
“While the American public has a general awareness that rodents shouldn’t be around food or in our homes or businesses, they likely don’t know the full extent of problems posed by rodents or how quickly an infestation can get out of control,” says Cindy Mannes, executive director of PPMA. “We invite the industry to take advantage of this opportunity and help us to bring attention to rodent issues while also educating consumers about rodent prevention, behaviors and the importance of calling a pest control professional to handle rodent problems.”
PPMA will use a mix of traditional and social media tactics to reach consumers in advance of and during the designated week. Additionally, the organization has developed a digital Rodent Awareness Week toolkit to assist PPMA Guardian and Contributor companies with their own marketing and media outreach efforts. The toolkit contains a customizable press release template, suggested social media posts, infographics, photos and other materials to help companies communicate with customers.
If your firm is doing something to celebrate next week, drop us a line at PMPeditor@northcoastmedia.net and share the details!