Truly Nolen descends into March Madness



March 21, 2016


March 21, 2016

Truly Nolen Pest ControlAs March Madness kicked off in earnest on Thursday, Truly Nolen Pest Control is ready for this week’s Sweet 16 battles with a unique bracket of its own: the company’s first-ever TRULY Insect Madness competition.

After 64 arachnids, arthropods and insects were considered for inclusion, the 16 competitors were determined through internal company crowdsourcing with a mandate to try and focus on the TRULY unique. Facebook fans of Truly Nolen will be able to help choose the winner of each matchup by voting “like” for the favorite or “love” for the underdog.

Among the 16 that made the cut include the Arizona Bark Scorpion, Vivid Dancer Damselfly (which Truly Nolen helped schoolchildren in Nevada make that state’s insect in 2009), Orange Baboon Tarantula, and Devil’s Flower Mantis.

Voting for the initial matchups takes place March 22–24. The eight winners will be announced March 25, with voting March 26-28. The four remaining winners will be announced March 29 with voting March 30-31. The Finalists will be announced April 1 with voting to take place April 2-4. The overall TRULY Insect Madness Winner will be announced April 5.

[UPDATE: (4/5/16) Seed No. 4, the “Lady Bug,” was named the inaugural TRULY Insect Madness competition winner!]

Truly Nolen entomologist Scott Svenheim, ACE, helped the bracket come to life by providing a few facts about each competitor and how they should be seeded based on their strength. “While there is no doubt the top seeds are the ‘strongest’ of this group of insects, it will be interesting to see which ones people will choose to advance,” he says. “This in turn makes it fun for all of us.”

Truly Nolen Graphic Designer Cecelia Fleishman got into the spirit of things right away. “I looked at photos of each of our competitors and did my best to make a cartoon version of them,” she said. “I hope people feel they are accurate representations of the real things!”

Truly Nolen Social Media Manager Toby Srebnik says he hopes the contest takes flight with some buzz, especially with thousands of insects to choose from in the future. “When your company’s logo has ears and a tail, fun is the name of the game,” he adds. “Our hope is that whichever competitor is crowned as champion, they will return next year against 15 new opponents that did not make the inaugural field, including the Monarch Butterfly and the Green Darner Dragonfly.”

To vote in TRULY Insect Madness, visit beginning Monday, March 21, at noon for the full bracket and Tuesday, March 22, for voting instructions.


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