10 tips for creating compelling Facebook posts


April 20, 2016

Photo: ©iStock.com/akinbostanci

Photo: ©iStock.com/akinbostanci

Launching a Facebook page is easy. Finding great information to post takes some effort.

But if Facebook CEO Mark Zuckerberg is correct when he said consumers in the United States spend an average of 40 minutes on Facebook each day, it’s well worth your time to create compelling content.

You want your current and prospective customers to check out your Facebook page on a regular basis, and share your content with their Facebook friends. Posting new content regularly will keep them coming back. Here are 10 ideas on how to fill your Facebook page with posts that are interesting and engaging:

  1. Include pictures and video with your text. You’re competing with hundreds of other posts, so you want to grab your customers’ attention. Use your smartphone to snap a photo or shoot video. The picture quality usually is fine for online use.
  2. Post content that showcases your company. Consider showing the evolution of your company logo through the years, taking a picture of your staff as they work, or showing off your fleet of vehicles. Remember, anyone who shares a post with your company’s name or logo is helping you publicize your services.
  3. Snap a selfie with your satisfied customer when you’re still at the jobsite, and post it on your Facebook page that day. This is a great way to spread the word that your customers love what you do for them. Ask nicely, and chances are your customer not only will be happy to pose for the photo, but also will share your post with their friends and family.
  4. Show your Facebook followers what your company is up to. After all, the majority of people who post on Facebook write about themselves — why should your company be different? Did you recently relocate or hire someone new? Did your company win an award? Are you restocking your truck or storage shelves to prepare for the busy season? Snap a photo and share the news.
  5. Post discounts and promotions that will retain current customers and attract new ones. Be sure to include a call to action (“Call us today at 800-555-1234,” for example) to make it easy for them to take advantage of your offer.
  6. Celebrate the charitable work you and your employees do for your community. Take photos or video, and post them with a link to the organization you’re helping. It’s a great way to show you care, and it spreads the word about charities that need a hand.
  7. Share links to articles you think customers and prospective customers would find helpful or humorous. Perhaps the local news station reported on an outbreak of bed bugs. Maybe a video of a pizza-loving rat has gone viral. Add stories like these to your Facebook page, along with a personal comment, to boost likes and shares.
  8. Encourage engagement by asking customers to post a photo. Request a pest-related snapshot, like a squirrel at play or a hornet nest (from a distance!). Or if the weather is bad, post your own photo and ask them to show you what the weather is like where they live.
  9. Take engagement a step further by liking and sharing some of your followers’ posts. It will help you build a relationship with your customers, and maybe even lead to additional Facebook followers for your page (if their Facebook friends check out and like your page).
  10. Experiment with word lengths, hashtag (#) use and posting times. Facebook’s wealth of metrics can help you optimize your reach. If you know when you’re getting the most visitors, for example, (first thing in the morning, during lunch, or when they’re unwinding in the evenings), you can post accordingly.

Every time you create a post on Facebook, you’re helping your business. Write posts with your loyal customers and potential customers in mind, and you should begin to attract new followers.

You can reach Managing Editor Diane Sofranec at dsofranec@northcoastmedia.net.


About the Author

Diane Sofranec

Diane Sofranec is the senior editor for PMP magazine. She can be reached at dsofranec@northcoastmedia.net or 216-706-3793.

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