Kness launches rebranding initiative


May 3, 2017

KnessMay 2, 2017, marked the beginning of what Kness Manufacturing Co. President Kathy Wauson referred to as “a new day” for the Albia, Iowa-based company. The pest management product manufacturer has launched a corporate rebranding initiative, focusing on the world-renowned quality of Kness’ pest control products, and its exclusive production process.

The new brand and positioning— Kness Pest Defense, “Your Best Defense” — was revealed to the sales team and customers following an internal brand launch with employees. Kness leaders highlighted that every team member is an important part of its dedication to customers: All Kness products are hand-tested before being packaged, and this quality is reflected in the company’s less-than-1-percent return rate.

Since its inception in 1924, Kness remains a family-owned company and has proudly produced USA-made products.

“Family, that is what we are,” says Wauson, who is granddaughter of the founder, Amos “Brick” Kness. “We are a very close-knit team and we’re proud to do what we do. Our employees are an integral part of our success, and our company rebrand initiative.”

Kness’ comprehensive marketing effort touches all aspects of the brand including a new company logo, responsive website, product collateral, apparel, internal and external communications, signage, with additional developments planned for the near future.

“This is an extremely exciting time for Kness,” Wauson says. “This was not a decision we took lightly. We’ve been very diligent in our industry research, and have not only listened to our customers and employees, but have developed a brand that resonates the pride, character, and intentions, of our company for moving forward.”


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