Northwest Mouse launches first salvo in ‘Project Cheese’

In a novel approach to showcase the Rollins Family of Brands, the Northwest Exterminating’s Mouse is featured in a lighthearted video “breaking into” the Rollins headquarters for some prankster fun.

It’s the first installment of “Project Cheese,” which aims to create a domino effect among the Rollins brands via a “Tag, you’re it” mentality – Critter Control plays a prank on Western, Western plays a prank on HomeTeam, etc.