As the follow-up to Coalmarch President Donnie Shelton’s Grow! Inbound Marketing System (IMS): How to Rapidly and Profitably Grow Your Service Company Online, newly introduced Build tackles the the myth of the well-rounded service business owner and gets to the truth: Most of them are terrible at running their companies. Drawing from Shelton’s own experience growing two successful service companies including Triangle Pest Control, Build illustrates the ways in which many service businesses are struggling — and how their owners and managers can fix the problem through better recruiting and training techniques. With a no-holds-barred attitude, Shelton weaves hard facts with personal anecdotes to drive home his message. The “salve after the burn” is a comprehensive checklist of actionable steps, with downloadable resources that give readers the tools they need to replicate his success. The book is available in paperback and eBook formats.