Elevation Ten Thousand won 12 ADDY Awards, including one gold and two silvers for pest control ads, from the Capital Region Ad Federation (CRAF) this year.
CRAF’s award ceremony recognizes excellence in marketing and advertising by firms in New York’s Capital Region.
Winning submissions are in a variety of formats, including graphic design, video and sound design, as well as cinematography.
Elevation Ten Thousand earned a gold ADDY Award in the Poster Campaign category for the design work and printing of Catseye Hero posters for Catseye Pest Control.
The company won two silver ADDY Awards in the Film/Video/Sound Branded Content: More than :60 Seconds and Sound Design categories for its work creating the Rat City trailer for Catseye Pest Control, a piece featuring rodentologist (and 2008 PMP Hall of Famer) Dr. Bobby Corrigan.
“The footage that makes up most of Rat City was meant to be used in a simple training video with Bobby Corrigan. He’s like a rat whisperer in the industry. Once the footage was back in house, the idea spawned to make it into something Corrigan might want to use to promote Catseye Pest Control,” Creative Director Geoff Arbuckle explained in a press release.
The pieces created for Catseye Pest Control showcase the pest and exclusion services the company offers.
“Elevation Ten Thousand takes a unique approach of integrating a holistic marketing strategy incorporating award-winning creative and national level film work with SEO, SEM, programmatic marketing, content, and social media,” David Miclette, president of Elevation Ten Thousand said in a press release. “We give pest and wildlife control companies the necessary tools under one roof, which simplifies the process and accelerates results.”
Elevation Ten Thousand is a full-service marketing and advertising agency located in Latham, N.Y. Founded in 2017 by John Gagne, the company offers digital marketing, SEO, paid search, social media, content marketing, web design, video production, media buying, graphic design, printing, apparel, embroidery and vehicle wraps for the pest and wildlife control industry, among others.
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