Coalmarch, PCO Bookkeepers launch webinar series to ‘COVID-Proof Your Business’


March 25, 2020



Editor’s Note: The March 27th webinar is archived here. The Friday, April 3, webinar will feature Jean Seawright of Seawright & Associates to talk about the CARES Act, emergency paid sick leave and paid family leave laws, unemployment provisions, and other important HR-centered updates for small business owners during COVID-19. 

Coalmarch and PCO Bookkeepers have launched a weekly webinar series to support small business owners in the pest industry and to help them navigate the new realities of the rapidly evolving COVID-19 pandemic.

The webinars will be hosted by Donnie Shelton, CEO of Coalmarch and owner of Triangle Pest Control, and Dan Gordon of PCO Bookkeepers. It will be free for small business owners and managers, and will center on practical solutions to the challenges the COVID-19 pandemic has presented to pest control companies when it comes to marketing, sales, operations and finance.

“In a period of crisis, knowledge is king,” Gordon said. “We are in uncharted territory, but we need a plan to get through this. This webinar series, given by PCO Bookkeepers and Coalmarch, will present options available to craft your plan from leadership, marketing, operational and financial management perspectives, giving you the knowledge to weather the storm.”

“Our ultimate goal is to share timely information and discuss what we’re seeing, share resources, and give some insight into strategy so business owners can make informed decisions to stabilize or grow their business during these uncertain times,” Gordon said.

The weekly webinars will be hosted on Fridays at 1 p.m. Eastern. The following dates are already planned: March 27, April 3, April 1o and April 17.

“Coalmarch has been keeping a really close eye on how this is impacting consumer behavior and digital marketing operations,” Shelton said. “We have been making many adjustments at Triangle Pest Control and we want to share what’s working and what other owners can do during these times.”

The first webinar will focus on:

  • Communication with customers,
  • Protecting production during this health crisis,
  • Maximizing lead potential & closing sales,
  • Minimizing cancellations,
  • Navigating tax changes,
  • Impact to mergers & acquisitions.

To register, click here.

Coalmarch is the leading provider of digital marketing and sales efficiency solutions for the pest and lawn industries. They have been helping pest control industry leaders get more leads, close more sales, and grow their businesses for over 10 years.

PCO Bookkeepers has been offering financial management services to the pest control industry for over 20 years. They work with hundreds of the most successful and largest Pest Control Management Business owners throughout the United States.

Read more COVID-19 coverage here:


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