2021 could be the start of something big


December 29, 2020



As 2020 draws to a close and people all over the world begin to look forward to a brighter 2021, many of us will draw up a list of New Year’s resolutions.

Unfortunately, it is estimated only 8 percent of Americans who make a New Year’s resolution see it through to the end of the year. But this year, let’s be different. Let’s resolve to see our resolutions through and come out of 2021 better than we entered it. Consider these resolutions that can be adapted for your circumstances; perhaps one will strike a chord with you for 2021:

Resolve to get certified. Whether it be your state pesticide applicator certification or the Entomological Society of America’s Associate Certified Entomologist (ACE) designation, research what it would take to get certified. Certification can help you land new customers by helping you stand out among your peers. It also will encourage you to brush up on the skills and knowledge you need for success.

Resolve to get promoted. The biggest hurdle to getting a promotion is that your boss doesn’t know you want one. Let your supervisor know you are interested in moving up. If you work for a large company, specify if you are willing to relocate for the right position. If you work for a small company, get creative and dream up the position you would like, and pitch it to your boss to show how it would help the company grow.

Resolve to do something different. Is there a new service offering you have been contemplating? Maybe a new marketing technique you think could be beneficial to help reach new customers? Contact another pest management professional through your state association, or consider the National Pest Management Association’s Mentor Match program, which can pair you with an industry mentor who can answer your questions.

Whatever it is you resolve to complete in 2021, make it happen. You only get one chance at 2021, and if you make the most of it, it just might be the start of something big.

About the Author

Dr. Jim Fredericks, PHOTO: National Pest Management Association

You can reach Dr. Fredericks, BCE, executive director of the Professional Pest Management Alliance (PPMA), at jfredericks@pestworld.org

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