Feedback analysis can help business success


April 27, 2021



For pest management firms, there is a sweet spot between the concepts of “you’ll never please everyone all of the time” and “don’t get caught up in the hype.” Just as it’s good to look at negative feedback from customers — taken in context, and what you and your team can learn from it — it’s also good to celebrate the positive feedback, to acknowledge a team member who has made a customer happy, for example. It reaffirms that your company is going in the right direction.

The same is true in the publishing industry, and it’s in that spirit that we have commissioned Accelera Publishing Research to conduct a survey for our “customers,” our readers. We want to know where you turn for information, what we’re doing right, and what we could be doing better. There’s even a chance to win one of five $100 VISA gift cards if you put your name in the drawing. Just click here to take the short survey.

Feedback from your employees is another benchmark you should take very seriously for your business. To that end, Pest Management Professional (PMP) is co-hosting a content marketing webinar with Orem, Utah-based industry communication software supplier Slingshot. Titled “What Your Managers Wish You Knew,” the free, one-hour online event takes place on Thursday, May 13, at 1 p.m. EDT.

Panelists include Farrah Fulps, director of business development, Arrow Exterminators Inc., Broken Arrow, Okla; Evan Unick, VP, customer solutions for Sandy, Utah-based Aptive Environmental; and longtime PMP “Start-Up Diaries” columnist Pete Schopen, founder and president of Schopen Pest Solutions, McHenry, Ill. They will be moderated by Slingshot CMO Chris Brasher.

During this webinar, the panelists will answer these questions:

  • Marketing: What are the most important metrics to show marketing’s contribution to growth and customer response?
  • Finance: What benchmarks from your finance team should you be following?
  • Call Center Operations: How do you get your teams to work together to streamline operations and maximize success?

Learn more and register here. If you cannot attend in person, registering also gets you a link to the archived version to play on-demand after the event.




About the Author

Heather Gooch

Heather Gooch is the editor-in-chief for PMP magazine. She can be reached at or 330-321-9754.

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