Pest-End Inc. has hired Jennifer Hill in its newly created position of marketing director. Hill is tasked with modernizing and executing the Plaistow, N.H.-based company’s advertising, brand and marketing strategies. CEO Adam Carace, ACE, and CFO Amanda Forrestall represent the second-generation ownership of Pest End, which was purchased by their parents, Andy and Nancy Carace, in 1986.
“As a women-owned business in a historically male-dominated field, we at Pest-End recognize the importance of promoting strong female leaders in this industry,” Pest End co-owner and COO Courtney Carace, ACE, said in a news release. “It is not often that you come across a marketing person that also has experience in the pest management industry. Her accolades are impressive, and demonstrate her innovation and expertise. What truly resonated was her genuineness as an individual and her passion for her work and our industry.”
Hill was most recently a marketing manager with JP Pest Services. She spent more than eight years with the company, and led nationally awarded advertising campaigns, including JP’s 2018 brand campaign “Our Job” and 2019 recruitment campaign “When Can You Start.”
“When I sat down with my family years ago, I recognized the need to increase service capacity and, as a result, increase our technician roster,” Adam Carace said in the news release. “Once that was accomplished, we began focusing on office operations. We had to ensure our infrastructure could handle the projected growth. About two years ago, I was confident with our team and abilities that I wanted to branch out into marketing and to advertise our business more aggressively.”
Hill said in the news release that Pest End’s ownership trio “truly get both the consumer and employee sides” of a successful pest control company.
“There was an immediate spark, and I just knew we were speaking the same language,” she added. “They are unapologetically true to themselves, which is very much how I operate on a personal and professional level. Despite how great a business looks on paper, it comes down to value, quality, and a sum of positive experiences to create notable and successful brands. The same goes for a company’s internal work culture. Saying how great your culture does not require much effort. But does ownership truly have a finger on the pulse and know how their employees feel leaving work each day? Do they feel valued and a contributor to the bigger picture? Adam, Courtney and Amanda … have their sights set on the top, and I’m excited to be part of that journey.”