In our current “Google” environment, educating the front-office staff and technicians about termites will pay great dividends in settling a homeowner’s fears and worries to help create confidence in your brand. Focus on a termite plan and program that give your employees good verbiage, knowledge and confidence. Many times, your customer service or sales representative is the first person a frantic homeowner will speak to concerning his or her termite issues; your technician is the second person. And consumers buy from confident and knowledgeable people who represent a solution to their problems.
Frankly speaking, a chain is only as strong as its weakest link. Investing in education beyond traditional certified education unit (CEU) hours, and that include your office staff, will prove to be time well spent. It will result in strong sales and customer retention, and make your company a force with which to be reckoned.
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