PPMA redesigns website


December 12, 2023


A look at the redesigned PestWorld.org. SCREENSHOT: PPMA WEBSITE

The Professional Pest Management Alliance (PPMA) recently unveiled a new look for its consumer website, PestWorld.org.

The redesign, which has been underway for over a year, includes a fresh look for all pages, including the homepage, Pest Guides and Find a Pro locator tool, where consumers can find local National Pest Management Association (NPMA) member companies. These modern designs and the reorganization of content found throughout the website are intended to improve the user experience for consumers. The site also has new pest photography and an updated logo to match the modern design.

“When we started on this effort in October 2022, we knew it would be a massive undertaking and an important project knowing what a critical resource PestWorld.org is for consumers,” Dr. Jim Fredericks, executive director of PPMA, said in the news release. “We looked at data that showed us how consumers typically navigate throughout the site, in addition to what pages are most visited, and rebuilt it with this information in mind. Our goal was to create a better user experience in tandem with modern and upgraded designs that highlight key elements of PestWorld.org.”

To further assist consumers looking for information about pests, a Pest Identifier Tool will be added to the site. Using a short series of questions, the tool will help a consumer narrow down which pest is suspected in their home. The Pest Identifier Tool is expected to launch in Spring 2024.

PestWorld.org is fully funded by the generous financial investments of PPMA Guardian and Contributor companies. The marketing and public awareness initiatives executed by PPMA all drive people back to PestWorld.org to learn more and to find a qualified local pest control professional.


About the Author

Ellen Wagner is a former digital editor for PMP magazine.

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