GRAPHIC: NPMA
The National Pest Management Association (NPMA) is observing its annual Rodent Awareness Week Oct. 20-26.
The annual observance — established by the Professional Pest Management Alliance (PPMA) and recognized by Chase’s Calendar of Events — is designed to bring attention to the prevalence of rodents and the threats they pose to health and property.
“As temperatures cool and we enter peak rodent season, we urge all pest control companies to participate in Rodent Awareness Week to educate their customers about these pests,” said Dr. Jim Fredericks, BCE, executive director of the PPMA. “It’s vital that consumers understand the necessary role pest control professionals play to keep homes and businesses safe and rodent-free.”
To celebrate the week, the PPMA will share educational information and prevention tips across its social media channels throughout the week. Content will include videos from PPMA’s “Rodents Revealed” and “Out of Sight projects,” as well as its newest video series, “What Grows There,” which showcases the truth behind common household pests like mice and the dangerous bacteria and diseases they carry.
Pest control companies can join the initiative by focusing their social media content on rodents and using the hashtag #RodentAwarenessWeek.
Additionally, the PPMA created a Rodent Awareness Week toolkit available to subscribers of PPMAMainframe.org. The exclusive toolkit includes customizable press releases, suggested social media content, Rodent Awareness Week logos, high-resolution photography, media training documents and video content that can be easily embedded on company websites.
For additional information about PPMA, its marketing programs, or how to get involved in supporting these consumer education programs, visit here.
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