Professional Pest Management Alliance delivers insight for 2026 plans

The Professional Pest Management Alliance is the voice of the industry, driving demand for professional pest control through innovative marketing programs that educate consumers and earn their trust. Since 1997, the Alliance has grown awareness of the essential role pest management professionals (PMPs) play in protecting health, food and property, creating market conditions that help businesses of all sizes grow stronger, faster.

Building on a banner year in 2025, our 2026 strategy is powered by even more research and consumer intelligence. We’ve eliminated the guesswork and are connecting with our target audiences effectively. We’re also innovating in ways we never have before with new campaign formats, platforms and approaches. We’re delivering more value to our investors and having a greater impact in our consumer awareness efforts.

New campaigns planned

This year, we’ll launch a new video-driven campaign that will explore what happens when ants invade and what it truly takes to stop them. The objective is to educate consumers on the failure of natural remedies that have proliferated online and drive demand for a PMP’s expertise that can effectively locate and eliminate the root cause. By showing ants in a real kitchen setting, we’re helping homeowners know what to look out for and underscoring the health and property threats these pests can pose.

We’re also creating videos to showcase pests up close and personal, and demonstrating how weather and common conducive conditions can create a perfect storm for pests, even around well-maintained homes. And we’ll celebrate longstanding and new awareness weeks, strategically timed when infestations tend to surge.

Expanded research capabilities

Our research delivers valuable consumer insights into behaviors, pest concerns and purchasing drivers. These insights inform content and marketing strategies across both consumer and commercial verticals. We’re expanding these initiatives in 2026 and providing member companies with this data to help their unique marketing efforts, keeping them ahead of the curve.

Digital innovation and new platforms

Digital presence will continue to be a big piece of the puzzle. Our cross-platform social media approach targets key demographics, such as homeowners and parents, where they spend time online. We’re also venturing onto new platforms we haven’t been on previously to broaden our reach and join even more conversations. By partnering with influencers and leveraging our expert entomologists, we’re engaging audiences in more authentic, meaningful ways.

Expanding commercial market focus

In 2025, we conducted in-depth research with commercial leaders across the foodservice, healthcare and hospitality sectors. Now we’re putting those findings to work. Commercial facilities face unique pest challenges, and we’re building resources tailored to these decision-makers and providing our investors with the competitive edge they need in this space.

Looking ahead

This year is a great mix of blending the old with the new. We have our tried-and-true programs that clearly have made an impact. Why mess with success? But what’s really exciting is the fresh, innovative approaches we are taking to deliver our messages on behalf of the industry. The ways consumers interact with media are evolving, so it’s only right that our tactics evolve with them. 

What we’ve highlighted here is just the tip of the iceberg. 2026 is about taking 25-plus years of impactful work to the next level through innovation and data-driven strategies, and we’re looking forward to what’s ahead.