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Dinsmore is the CEO of Overit, a content and digital marketing agency that specializes in pest management, among other industries. Visit Overit.com for more information.

Posts by the Author

March 23, 2026

My Turn: Leveraging brand identity to reduce lead costs

Chances are you’ve said this recently: “Our leads are getting more expensive.” And you’re right. Clicks cost more, Local Services Ads (LSAs) are more competitive, and lead vendors aren’t the......