July 14, 2014
Happy customers are loyal customers who are willing to pay more, renew service agreements, purchase additional services, tell their friends and provide referrals — five solid reasons why you should......
April 28, 2014
Our world has changed forever since the advent of digital technology. It has not only changed how we create value, but what we value. From laptop computers to cell phones,......
February 27, 2014
Introducing new business systems — and the methods by which they’re introduced and marketed to employees — has an immense emotional impact on staff at all levels within a company.......
January 20, 2014
New findings of PNC’s biannual survey reveal a decline of optimism among small business owners compared to six months ago. Twenty-two percent of respondents are optimistic about their companies’ prospects......
December 10, 2013
One of the most frequent questions I’m asked is, “How does my company become more relevant to Google and other search engines in a broadened geographic area from my physical......
December 05, 2013
It seems the vast majority of pest management professionals (PMPs) I’ve spoken with are disappointed with their SEO rankings. When incoming Internet leads slow down, owners look for reasons. The......
August 10, 2013
In my June column (“Hire RoboTechs,” page 90), I wrote about the importance of screening and hiring technicians with the potential of being able to incorporate and master technical proficiency,......
March 01, 2013
Recognizing the subjective value of social media marketing (SMM) has becomes increasingly important, as companies search to quantify their return on investment (ROI) in this valuable segment of the digital......
February 01, 2013
Right now, there are potential customers considering your services and deciding whether to choose your company or a competitor. Unfortunately, most of them can’t see much difference between the two......
August 01, 2012
Many small pest management firms fail to reach their potential or simply grow. The owners wind up selling their business, after years of hard work, for a fraction of what......