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About Harvey F. Goldglantz

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Posts by Harvey F. Goldglantz

Recruiting, training and retaining ‘A’ players Posted on 30 Nov 2018 in the Business & featured categories.

Tips from the trenches: How to turn your No. 1 operations obstacle into your No. 1 business growth opportunity. Read more»

Q&A: Low-cost vs. low-price marketing Posted on 05 Jan 2017 in the Business & featured categories.

What is the difference between low-cost and low-price marketing? How should my office staff answer the phone to maximize our contact info and selling appeal? Contributor Harvey F. Goldglantz answers these questions in his last Marketing Matters column with PMP. Read more»

Q&A: Closing sales, marketing with IPM and crawl line advertising Posted on 29 Nov 2016 in the Business & featured categories.

Q: How can I get my sales team to increase their closing percentages? You’ll see significant increases in your close ratios if you focus on these two areas: Train your... Read more»

How to ensure your company won’t lose online prospects Posted on 03 Nov 2016 in the Business & featured categories.

Online leads demand an immediate response. Here’s how to ensure you don’t lose prospects. If you think your company is receiving a good return on investment (ROI) from your online... Read more»

Q&A: Technicians, salespeople and company perception Posted on 17 Oct 2016 in the Business & featured & marketing categories.

Q: How can I get my technicians to be more productive at selling? Most technicians don’t like to sell; that’s why they’re technicians, not salespeople. However, you can take the... Read more»

15 reasons why your business isn’t growing Posted on 11 Oct 2016 in the Business & featured categories.

PMP’s “Marketing Matters” columnist offers reasons for, and solutions to, this common industry problem. Many years ago, when I first began writing for this magazine, one of my first columns... Read more»

Q&A: E-newsletter, outdoor and Facebook advertising Posted on 15 Aug 2016 in the Business & featured categories.

Q: Is an e-newsletter important to my online marketing strategy? A: Yes. Using this medium is both cost-effective and profitable, growing your business by increasing revenue and referrals using your existing... Read more»

Q&A: SEO, new services and advertising ROI Posted on 21 Jul 2016 in the Business & featured & marketing categories.

Q: I have been dissatisfied with the results of my search engine optimization (SEO) company. What types of questions should I ask before hiring a new company? You should ask... Read more»

Q&A: Customer referrals and door hangers Posted on 07 Jul 2016 in the Business & featured categories.

Q: Why aren’t my technicians bringing in customer referrals? What can I do to increase the referral rate? It’s likely to be one (or more) of three reasons: 1) They... Read more»

Q&A: Customer expectations, local home show and budget advice Posted on 02 May 2016 in the Business & featured categories.

Q: We are having a debate over the definition of what it means to “exceed customer expectations.” Can you please clarify? Customers expect excellent service and professionalism. Therefore, delivering outstanding... Read more»