About Harvey F. Goldglantz

Industry consultant Harvey Goldglantz, president of Pest Control Marketing Co., shares some pointers for retaining customers:...

Tips from the trenches: How to turn your No. 1 operations obstacle into your No. 1 business growth opportunity. ...

What is the difference between low-cost and low-price marketing? How should my office staff answer the phone to maximize our contact info and selling appeal? Contributor Harvey F. Goldglantz answers these questions in his last Marketing Matters column with PMP....

Q: How can I get my sales team to increase their closing percentages? You’ll see significant increases in your close ratios if you focus on these two areas: Train your......

Online leads demand an immediate response. Here’s how to ensure you don’t lose prospects. If you think your company is receiving a good return on investment (ROI) from your online......

Q: How can I get my technicians to be more productive at selling? Most technicians don’t like to sell; that’s why they’re technicians, not salespeople. However, you can take the......

PMP’s “Marketing Matters” columnist offers reasons for, and solutions to, this common industry problem. Many years ago, when I first began writing for this magazine, one of my first columns......

Q: Is an e-newsletter important to my online marketing strategy? A: Yes. Using this medium is both cost-effective and profitable, growing your business by increasing revenue and referrals using your existing......

Q: I have been dissatisfied with the results of my search engine optimization (SEO) company. What types of questions should I ask before hiring a new company? You should ask......

Q: Why aren’t my technicians bringing in customer referrals? What can I do to increase the referral rate? It’s likely to be one (or more) of three reasons: 1) They......