Attendees at the 2025 PMP Growth Summit who participated in the Wednesday and Thursday morning breakfast roundtables found the early rise worthwhile. The opportunity offered attendees a chance for a candid discussion on strategies for successful marketing.
“We don’t get too caught up in the shiny new stuff. We measure our marketing by how many new customers call in and what they say when they do. If someone says, ‘My neighbor told me about you,’ or ‘I saw your truck in the neighborhood,’ that’s a win. Lately, we’ve been putting more effort into training our younger techs to be great at talking with homeowners. If they build trust during a service call, that’s some of the best marketing we can do. A good impression in person goes a long way in this business.” — Chris Baumbach, President, Texas Pest Rx, Floresville, Texas
“We use a mix of TV, radio, digital and direct mail, and each platform reaches a slightly different type of customer. It’s not just about being everywhere; it’s about being effective. We track every campaign closely, and if it’s not giving us a return, we move on. Right now, Facebook is still strong for engagement, but our TV and radio spots do a great job of reinforcing the brand and keeping us top-of-mind. It’s really about layering the message and making sure it all works together. We’ve also built a culture where our team takes pride in their work, and that includes showing it off a little! When a technician gets a great result or has a good interaction with a homeowner, we encourage them to snap a photo or take a short video — with permission, of course. We offer small incentives, but honestly, a lot of them just like being part of telling our story. It keeps our social media fresh and gives people a real look at who we are as a company.” — Sue Fries, CEO, Ecola Termite and Pest Control, Chatsworth, Calif.
“We’ve learned that having up-to-date, pest-specific content on our website and social channels is key to generating quality leads. When someone’s dealing with termites or mosquitoes, they’re searching for answers right now. If our info is current, local and easy to find, we’re way more likely to get that call. It’s not just about showing up in web searches; it’s about being a trusted voice when customers need help the most.” — Daren Horton, Gecko Pest Control, Marshall, Texas
“Our marketing focuses on building trust, whether that’s through an easy-to-navigate website, helpful blog posts, or just showing up in the community. We sponsor local festivals, school events and things like that because it’s important to be more than just a service provider; we want people to know we are their neighbors. When folks see our name out there in a positive way and then look us up online, that connection helps turn interest into action. It’s all part of creating a strong local presence.” — Connor McKee, Business Development Manager, Ross Pest and Lawn, Aledo, Texas
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