Tag: Marketing Matters

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Q&A: E-newsletter, outdoor and Facebook advertising

August 15, 2016 By
Q: Is an e-newsletter important to my online marketing strategy? A: Yes. Using this medium is both cost-effective and profitable, growing your business by increasing revenue and referrals using your existing customer base. An e-newsletter not only increases lead generation and... Read more»
PMP survey promo prizes

Take PMP’s product awareness survey for your chance to win

July 11, 2016 By
How well do you think you know pest industry manufacturers and products? Take Pest Management Professional’s quick survey to find out. Nine randomly selected respondents will win free copies of both Harvey Goldglantz’s “Marketing Matters” and Lloyd Smigel’s “Bug People... Read more»
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Marketing Matters: Responsive, Optimized Websites & Phone Sales

February 12, 2016 By
Q: Most of my jobs are sold over the phone by my staff, but their closing rate is less than 45 percent. Do you have any suggestions about how to increase it? First, focus on differentiating your company by stressing... Read more»
This article is tagged with , and posted in Business, featured
How do you motivate your team? illustration: ©istock.com/Jamie Farrant

Marketing Matters: Classified Ads, Motivation and Pinterest

December 3, 2015 By
Q: I’ve had difficulty getting technicians to respond to our classified ads. Do you have suggestions about marketing to prospective applicants? Don’t use the same boring job descriptions your competitors use. Differentiate your company and follow these three steps: Begin... Read more»
This article is tagged with , , and posted in 1115, Business, featured
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10 Ways to Leap Over the Growth Wall

October 27, 2015 By
Why do some companies grow, while others flounder? Learn how to leap over the growth wall in 2016. As you grow, challenges will become larger. These challenges appear as growth walls. Thus, hitting a growth wall is a phase where operations... Read more»
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How to Grow Your Company, Tactical Marketing & ROI

September 30, 2015 By
Q. Why do my competitors’ businesses grow while mine remains small? A. Simply put, they are more motivated, focused and willing to invest — mentally, emotionally and financially — than you are. It has everything to do with putting money... Read more»
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Marketing Matters: SEO, Blogs and Selling Services

September 2, 2015 By
Q. Does blogging have a direct impact on my website’s activity? A. According to a recent HubSpot.com study, there’s a direct relationship between the number of blog posts a company publishes monthly and the traffic its website receives. Companies with one... Read more»
Harvey Goldglantz

5 Questions with Harvey Goldglantz

July 7, 2015 By
This month, my back-page column features a question-and-answer session with Harvey Goldglantz, owner of Elkins Park, Pa.-based Pest Control Marketing Co. Goldglantz is a regular Pest Management Professional (PMP) columnist and the author of Marketing Matters — The Ultimate Reference... Read more»
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Marketing Matters: Motivating Techs, Residential Sales

July 6, 2015 By
Q. I own a small pest control company and can’t afford to hire a salesperson at this time. How can I motivate my technicians to sell? Money! Most technicians don’t like to sell, so I suggest a generous commission scale to... Read more»
This article is tagged with , , and posted in Business, featured
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Marketing Matters: Pinterest, Social Media ROI and Referrals

June 14, 2015 By
Q. Other than Facebook, what other social media platforms should we consider? A. People, particularly women, tend to talk about Pinterest. It isn’t nearly as big as Facebook, Twitter or Instagram, but it’s prominent and on the rise. You might have already... Read more»