Bell Laboratories’ Video Offers Overview

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December 16, 2015

Bell Laboratories created a video that gives viewers a glimpse of its day-to-day operations. It highlights its research, development and manufacturing expertise as it goes behind the scenes.

The three-minute video, which can be viewed on the company’s website and YouTube channel, shows how mechanical traps are assembled, rodenticide is formulated, and injection-molded tamper-resistant rodent bait stations are made. It was shot at the company’s five-building campus in Madison, Wis., using drones to provide a bird’s eye view of the 300,000 sq. ft. warehouse and 32-acre spread. Also highlighted are Bell’s rat eradication efforts on islands all over the world.

“From concept to final product, the video highlights the most critical stages of product development and manufacturing,” says Bell’s Vice President of Marketing Todd Butzow. “Each step being vital to Bell’s assurance of uncompromising quality and efficacy for its users, and all of which are performed at its operations in Wisconsin.”

 

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