The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is celebrating the pest management industry during National Pest Management Month in April. This annual designation acknowledges the pest management industry’s ongoing commitment to the protection of public health, food and property from common pest threats. Using various media relations and social media tactics, PPMA will work to promote the pest management industry and the invaluable work pest professionals do to protect homeowners and their investments.
“The pest management industry is essential to protecting property and family from the potential disease and destruction caused by various pests,” says Cindy Mannes, executive director of PPMA. “Not only do professionals have the tools and knowledge needed to educate homeowners, they can provide simple home improvement tips that can to help ward off future pest problems and provide an incredible value to their customers.”
PPMA is working to promote and celebrate the pest management industry with the launch of various media relations and social media campaigns. Industry members are encouraged to join in the celebration by devoting their social media pages to National Pest Management Month and using the hashtag #NPMM in all posts and interactions on social properties including Facebook and Twitter.
PPMA also developed an exclusive toolkit for Mainframe subscribers to utilize as a resource during their publicity efforts. The toolkit is available for download on PPMAMainframe.org and contains a customizable press release, suggested social media content, and other materials to help companies communicate about National Pest Management Month.