[Blogged with permission from guest blogger, June Van Klaveren of Compelling Communications Inc.]
Marketing gurus say that people don’t respond when asked just one time. It takes many, many calls to action (CTA) before someone actually picks up the phone, purchases, clicks, reads. . .or whatever you want them to do. But many times, I see ads, blogs, articles, etc. that DON’T EVEN ASK ONCE!
I spent a few minutes this morning looking at 13 random pest control websites to study the kind of CTAs out there. You know what I found? Twelve of the 13 pest control sites had NO Calls to Action AT ALL. So, I decided to put together a list of tips and examples you can use NOW! Take a look at your site and see how you stack up. There should be at least three calls to action on EVERY PAGE of your site!
Sample calls to action
- “Why not call now, while pests are on your mind?”
- “Make calling XXX Pest Control the next thing you do.”
- “Click here the minute you finish reading this to email for your free quote.”
- “Prevent pests now. Call us today.”
- “Don’t delay. Call right now before pests become a problem!”
- “No obligation, so call us now for a free inspection.”
- “Get the secret to prevent pests NOW. Call xxx-xxxx.”
- “Offer expires on (date). So click now.”
- “Get your free pest prevention report in seconds.” Put above short contact form to build your email list.
- “For your free pest control estimate, call xxx.”
- “Schedule now.”
- “Complete the form for a FREE, NO OBLIGATION pest consultation.”
- “For an immediate response, click here.”
- “Refer a Friend and Get xx% off your next service.”
- “Click to learn more.”
- “Follow us.”
- “Visit our Blog.”
- “Find a location.”
- “Schedule Service Online Now.”
Tips for more effective CTAs on web sites
- Make your CTA a color that’s in sharp contrast to the web page background.
- Be clear and concise; leave little to the imagination about what you want someone to do. “Click here for your xxxxx” tells exactly the action you want the reader to take.
- Place your CTA on the right side of your web page.
- Avoid putting “Submit” on the CTA buttons. Rather, be specific about what you want them to do.— JV