ABC Home & Commercial Services builds strong relationships with its customers, who then rely on the multitude of add-on services it offers.
ABC Home & Commercial Services President Bobby Jenkins (right).
Photo: ABC Home & Commercial Services
Lawn care. Tree trimming. Handyman. Plumbing. Electrical. Appliance repair. Window cleaning. Power washing. Pest management. ABC Home & Commercial Services offers these services and more, and is earning high praise from customers.
“So far, our customers have been very positive about virtually all of the services we have added,” says Bobby Jenkins, president of ABC Home & Commercial Services. “They report to us that having one service provider who can do multiple things for them is a tremendous convenience.”
The Austin, Texas-based company was founded in 1949 as ABC Pest Control. In 1986, it added chemical lawn care and became ABC Pest & Lawn Services. In 2010, it changed its name ABC Home & Commercial Services.
Employees are key to making the various service offerings work.
“Our success is due to the incredible folks we have at ABC,” he says. “We have been able to attract some of the top talent in the newer industry lines we have entered.”
An email marketing campaign geared to existing customers helps get the word out about the company’s services. The marketing messages are seasonally appropriate, he says, and the delivery method is efficient and cost-effective.
To generate new leads, the company invests in television and radio ads, and relies on search engine optimization (SEO) and search engine marketing (SEM). It also provides its service personnel with a custom-designed app that helps generate leads from the field.
But Jenkins readily admits there’s no better customer than a current customer.
“Because we have built a relationship with our pest management customers over many years, they have a high level of trust of our people and the company,” he says. “I really think this is the most critical factor in adding on services. If you have a strong relationship with your customers, they will trust you to do other things that they need done at their homes or businesses.”
ABC Home & Commercial Services
Headquarters: Austin, Texas
2015 Revenue: $64.6 million
Projected 2016 Revenue: $72 million
Projected 2016 Increase: 12 percent
Top 3 Business Tips:
- Listen to your customers. Each of the services we added was because our customers were asking for them. Listen to your service specialists in the field, who have extremely valuable insight as to what their customers need.
- When you make a decision to go into a new service line, make sure you have the expertise on your staff to deliver that service at the highest level. Go out and get the experience and bring them onto your team. If you don’t deliver the new services at the same quality level of your current services, you run the risk of losing both services.
- Be patient when adding new services. Success is not overnight. It sometimes takes time to penetrate the public’s consciousness that you are now providing these new services.
Managing Editor Diane Sofranec can be reached at dsofranec@northcoastmedia.net or 216-706-3793.
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