Coalmarch CO2 conference focuses on marketing, technology

|  January 4, 2017

Coalmarch Productions’ first-ever “CO2” conference, an owner summit for pest management and lawn care businesses, took place Dec. 6-8 in Raleigh, N.C. The event offered two jam-packed days of insight from professionals in the pest, lawn and digital marketing fields, and delved into best practices for training, hiring and online review generation — as well as the latest in voice search, weather tracking and customer experience technologies.

Speakers included Brad Leahy of Blades of Green, Hamilton Allen of Senske Services, and Pest Management Professional columnist Dan Gordon of PCO Bookkeepers. Lively interaction during presentations and panel discussions, as well as at evening social events, allowed attendees and speakers to learn from one another in an informal environment.

A highlight of the 60-person conference included the exclusive pre-release of Grow! Inbound Marketing System: How To Rapidly And Profitably Grow Your Service Company Online, written by Donnie Shelton — owner of Coalmarch as well as Charlotte, N.C.-based Triangle Pest Control. Shelton and his team are already planning for CO2 2017, with details to be released soon.

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