On p. 12 of the April issue, you’ll see great responses to our question of the month from Frank Meek, Eric Scherzinger and Pete Schopen. But here’s what other PMP Magazine contributors suggest as a good way to convey the seriousness of the diseases mosquitoes potentially carry without scaring customers:
Dr. Austin Frishman: Quote some facts from the U.S. Centers for Disease Control and Prevention or a state university entomology department (give them credit for the quote). Then follow it up with two or three tips people can do to help protect themselves (such as using repellent). Finally, stress the services you can provide.
Paul Hardy: Mosquito reduction is a partnership; there are things clients can do and things we can do to reduce the threat of diseases mosquitoes may carry.
Kurt Scherzinger: The best way to convey the seriousness is not to concentrate on the diseases mosquitoes can transmit, but rather the safety and peace of mind pest management services (particularly mosquito management) offer, to keep their family healthy for years to come.
Do you have anything to add? Sound off below in the comments section!