CO2 threepeat a success


December 18, 2018

CO2's Donnie Shelton gives opening remarks to event attendees. PHOTO: COALMARCH PRODUCTIONS

CO2’s Donnie Shelton gives opening remarks to event attendees. PHOTO: COALMARCH PRODUCTIONS

At the conclusion of the two-day CO2 conference in Raleigh, N.C. on Dec. 6, attendees were asked whether they’d be returning home with ideas on ways to improve their business. The resounding response? “Too many to list!”

Billed as “the conference for smart business owners,” CO2 focuses on providing actionable tips from marketing and hiring experts to more than 100 industry attendees and sponsors.

This is the third year that Coalmarch, a Raleigh-based provider of marketing and hiring solutions for home service industry businesses, has hosted leaders in the pest control and lawn care industries at CO2. The conference offered a full day of speakers focused on challenges that business owners face in recruiting, hiring, onboarding, and training employees, while the second day focused on staying competitive with sales and marketing in a changing landscape.

Speakers included Bobby Jenkins of ABC Home & Commercial Services, Dan Gordon of PCO Bookkeepers and TurfBooks, Brad Leahy of Blades of Green and B.O.G. Pest Control, and Dr. Hamilton Allen of Senske Services, among others.

The conference also included several networking-focused social events and optional outings to tour the Bayer Pest Pro facilities and participation in a KPI workshop hosted by Donnie Shelton, Coalmarch CEO and owner of Triangle Pest Control, and Dan Gordon.

“Our goal with CO2 every year is to provide business owners in the lawn and pest industries with the best content and programming to drive success,” says Shelton. “We’re proud to lead the conversation on the latest marketing trends and hiring and recruiting tips that keep business owners competitive.”

For more information or to reserve early-bird tickets for CO2 2019, visit


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