December webinar to focus on video, digital marketing

Jeff King

In the United States, approximately 72 percent of adults use YouTube. So, if you have not yet created a video about your company and/or the services it offers, check out our Dec. 10 webinar, Reach your Target Audience: How to create a video and marketing strategy.

Jeff King, president of The Pest Rangers in Hanover Township, Pa., has used video with great success to promote his pest control company and educate customers. The president-elect of the Pennsylvania Pest Management Association says he created an effective video marketing strategy. And he can help you create one, too.

Two of the most effective marketing tools currently available to companies — video and social media — can help get your message to potential customers. In this free, one-hour webinar, you will learn about the different types of videos you can create to inspire potential customers to choose your company over your competition. You also will find out the best places to post your videos and why.

It’s not as hard as you might think to define and measure your marketing goals. Many consumers prefer video content over newsletters, emails, blog posts and downloadable content like PDFs. In fact, a 2020 survey found that 84 percent of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Don’t wait to take advantage of technology that will get your company noticed. Register now to learn:

• Why video is an ideal marketing tool
• Proven benefits of using video
• What to include in your video marketing strategy
• Types of video content worth creating and posting
• How to devise an effective digital marketing plan

Check out some examples of videos on The Pest Rangers’ YouTube page.

The one-hour, free webinar, brought to you by Slingshot, will include time for questions. Sign up now to receive a link to view the webinar on demand, if you are unable to attend live.