Educate customers for better ant baiting success

Mike Goldstein, Sales Manager, Professional Products, Woodstream

To be successful when using a baiting system to control ants, it’s imperative that you communicate with your customers what to expect; how the baits work; and directions for what they should and should not do. Share with customers that once the ants locate bait stations, they will see an increased amount of ant activity along foraging trails and at the stations.

Customers must clearly understand the importance to allow the ants to feed undisturbed for several days, in order for worker ants to share the bait properly with other ants in the colony. Make sure they realize they must resist the urge to spray or treat these ants and stations with any pesticide, as it will negatively affect the performance of the baits — and the entire control program.