Next month, our cover story will focus on how creating a professional, consistent brand can skyrocket pest control firms to success. To whet your appetite for it, though, here’s a roundup of just a few of the creative ideas your colleagues have implemented. We’re always looking for clever branding ideas: Drop us a line at firstname.lastname@example.org and let’s continue the conversation.
Basking Ridge, N.J.-based Viking Pest Control, an Anticimex company, offers this free spotted lanternfly (Lycorma delicatula, or SLF) removal tool to anyone within its four-state service area of New Jersey, Delaware, Pennsylvania and Maryland. The instructions note to use the scraper to remove the egg mass, and then deposit the eggs into a plastic bag with hand sanitizer.
Bobbie Terry, owner of Austin, Texas-based The Bug Lady and founder of Women in Pest Control, has had her personalized license plate since 2019. “I was always called ‘The Bug Lady’ by customers, even before I started my own business,” she says. “Some even called me Miss Ladybug!”
For the past three years, the American-Allied Pest Control team has been handing out their patent-pending Flip Flop Flyswatters to new customers and to anyone stopping by their booth at builder shows, home and garden shows and more. Brenda Krabill, who co-owns the Abilene, Texas-based firm with her husband, Brad, notes that “We make them ourselves, and everyone absolutely loves them.”
The branding budget for Xtreme Weed & Pest Solutions is simple: hats, shirts, trucks, jackets, pint glasses. About that last item, explains Launa Benson, who co-owns the Ronan, Mont.-based firm with her husband, Tom, “I know the restaurant owners, and they contacted me about sponsoring the glassware. I love it when customers send us pictures when they are out to supper.”
Kaija Saarinen, owner of Green and Gone Pest Solutions, Kenora, Ontario, shows off her uniform shirt, which coordinates with the onesie modeled by her newest technician, Reija (just seven weeks old in this photo).